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THIS WAS TAKEN FROM THE .
I PUT IT UP BECAUSE I WAS THE VICTIM OF THE MODELING
SCHOOL PHOTO-SHOOT SCAM ~20 YEARS AGO!!!
If You've Got The Look,
Look Out! Avoiding Modeling Scams
What could be more flattering?
Someone approaches you at the mall and says, "You
could be a model. You've got the 'look' we're after.
Here's my card. Give me a call to set up an
appointment." People have always said you're good
looking. Now, visions of glamour, travel and money flash
before your eyes.
It's true that some successful
models have been discovered in everyday places like
malls, boutiques, clubs, and airports. But the vast
majority of would-be models knock on door after agency
door before work comes their way.
It's All an
Act
If and when you make that follow-up appointment, you'll
probably find yourself in an office filled with lots of
other model and actor hopefuls. Then the spiel starts.
What you thought was a job interview with a talent
agency turns into a high-pressure sales pitch for
modeling or acting classes, or for "screen
tests" or "photo shoots" that can range
in price from several hundred to several thousand
dollars.
Man, woman, or child — it makes no
difference to bogus model and talent scouts. Often,
these scouts are after one thing — your money — and
will say just about anything to get it. But what they
say isn't always what they mean.
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What They
Say vs. What They Mean
Unscrupulous model and
talent scouts have their acts down pat. Listen
carefully to read between their lines.
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"We're scouting for people with
your 'look' to model and act."
I need to sign up as many people as
possible. My commission depends on it.
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"Your deposit is totally
refundable."
Your deposit is refundable only if you meet
very strict refund conditions.
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"You must be specially selected
for our program. Our talent experts will
carefully evaluate your chances at success
in the field and will only accept a few
people into our program."
We take almost everyone.
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"There's a guaranteed refund if
you're not accepted into the program."
Everyone's accepted into the program. Forget
the refund.
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"You can't afford our fees? No
problem. You can work them off with the
high-paying jobs we'll get you."
We demand payment, whether or not you get
work.
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"Commissions from our clients are
our major source of income."
Our income comes from the fees we charge
you.
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Pose-itioning
Yourself
To break into the business, you — the talent — need
professional photos. There are two types of standard
photographs — a "head shot" and a
"composite card."
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The typical marketing tool for an actor,
experienced or not, the head shot usually is an
8" x 10" black and white photo of the
face, with your resume printed on the back.
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A "comp card," the typical marketing
tool for the experienced model or the wannabe,
usually features several shots on the same sheet,
showing off the talent in different attire or
settings.
Agencies and schools offer separate
and distinct services. Make sure you know the
difference.
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Modeling (or talent) agencies secure
employment for experienced models and actors. Some
agents require that you sign up exclusively with
them; others may allow you to register with them as
well as with other agencies in town.
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Modeling and acting schools claim to
provide instruction — for a fee — in poise,
posture, diction, skin care, make-up application,
the proper walk, and more. Modeling schools do not
necessarily act as agents or find work for you —
after you take their classes, you may be on your
own.
Talent Tips:
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Steer clear of modeling companies that require you
to use a specific photographer. Compare fees and the
work quality of several photographers.
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Be suspicious if a company requires an up-front
fee to serve as your agent.
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Be cautious if the school has a special referral
relationship with a specific modeling agency. The
two could be splitting your fees, or the agency may
not be suited to your needs.
Avoiding a Model Rip-Off
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Ask yourself, "why me?" Don't let your
emotions — and the company's flattery — take
control. Think carefully and critically about how
you were approached: if it was in a crowded mall,
think how many others also may have been approached.
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Avoid high-pressure sales tactics. Never sign a
document without reading and understanding it first.
In fact, ask for a blank copy of the contract to
take home and review with someone you trust. If the
company refuses, walk away.
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Be leery of companies that only accept payment in
cash or by money order. Read it as a strong signal
that the company is more interested in your money
than your career.
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Be wary of claims about high salaries. Successful
models in small markets can earn $75 to $150 an
hour, but the work is irregular.
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Ask for the names, addresses and phone numbers of
models and actors who have secured successful work
— recently — based on the company's training.
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Check out client claims. If an agency says it has
placed models and actors in specific jobs, contact
the companies to verify that they've hired models
and actors from the agency.
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Be skeptical of local companies claiming to be the
"biggest" agency or a "major
player" in the industry, especially if you live
in a smaller city or town.
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Realize that different parts of the country have
different needs. For example, New York is recognized
for fashion modeling; the Washington/Baltimore area
is known for industrial or training films.
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Ask if the company/school is licensed or bonded,
if that's required by your state. Verify this
information with the appropriate authorities, such
as your local consumer protection agency or state
Attorney General. Make sure the license is current.
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Ask your local Better Business Bureau, consumer
protection agency and state Attorney General if
there are any unresolved consumer complaints on file
about the company.
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Get everything in writing, including any promises
that have been made orally.
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Keep copies of all important papers, such as your
contract and company literature, in a safe place.
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You've Got
the Cutest Little Baby Face
A
special word to parents of infants and toddlers
Think your
child is model material? Bogus talents scouts
do. And they'll gladly set up a professional
photo shoot to allegedly help you get modeling
and acting jobs for your tyke. Of course, they
don't tell you that the market for infant models
and actors is very small. What's more, because
an infant's looks change quickly, the photos
become outdated. In truth, few infants are
marketed with professional photos. Legitimate
agents, advertising agencies, casting directors
and producers generally ask for casual snapshots
of infants that have been taken by family
members or friends.
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Where to
Complain
If you've think you've been scammed by a bogus model or
talent scout, contact your local consumer protection
agency, state Attorney General, or Better Business
Bureau. They're in your local directory assistance.
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The FTC works for the consumer to
prevent fraudulent, deceptive and unfair business
practices in the marketplace and to provide information
to help consumers spot, stop and avoid them. To file a complaint
or to get free
information on consumer issues, visit www.ftc.gov
or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY:
1-866-653-4261. The FTC enters Internet, telemarketing,
identity theft and other fraud-related complaints into Consumer
Sentinel, a secure, online database available to
hundreds of civil and criminal law enforcement agencies
in the U.S. and abroad.
AND BEFORE YOU PAY FOR PROFESSIONAL SHOTS AND
CONTACT SHEETS... PUT UP A FREE YAHOO GEOCITIES WEBSITE
WITH PICTURES. AFTER ALL, THESE DAYS EVERYBODY WHO IS
ANYBODY IS ONLINE.
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